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~isPartOf:"Journal of service management"
~isPartOf:"The journal of business & industrial marketing"
~language:"eng"
~language:"und"
~subject:"Marketing management"
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Search: subject_exact:"Customer equity"
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Marketing management
Customer value
42
Kundenwert
42
Beziehungsmarketing
25
Relationship marketing
25
Betriebliche Wertschöpfung
24
Value creation
24
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
13
Supplier relationship management
13
Customer integration
12
Kundenintegration
12
Value co-creation
12
Consumer behaviour
10
Konsumentenverhalten
10
Marketingmanagement
7
Dienstleistungsqualität
6
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6
Salespeople
4
Service-Dominant Logic
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Service-dominant logic
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Customer satisfaction
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Dienstleistungssektor
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Health care system
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Innovationsmanagement
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Kundenzufriedenheit
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Service industry
3
Strategic management
3
Strategisches Management
3
Unternehmensnetzwerk
3
Value
3
Viral marketing
3
Virales Marketing
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English
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Akpinar, Ezgi
1
Biemans, Wim G.
1
Bilstein, Nicola
1
Cabanelas, Pablo
1
Diehl, Sandra
1
Grönroos, Christian
1
Hadjielias, Elias
1
Hillebrand, Bas
1
Klostermann, Jan
1
Lampón, Jesús F.
1
Leroi-Werelds, Sara
1
Pilon, Francois
1
Preikschas, Michael W.
1
Rüdiger, Klaus
1
Sloev, Igor
1
Streukens, Sandra
1
Tretyak, Olga A.
1
Tsiotsou, Rodoula H.
1
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1
Verlegh, Peeter
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Journal of service management
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business research : JBR
8
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing management : MM
5
Business horizons
4
Harvard business review : HBR
4
International journal of hospitality management
4
Handbook of research on customer equity in marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Central European business review : CEBR
2
European journal of marketing : EJM
2
International journal of business excellence
2
Journal of business-to-business marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing
2
Management decision : MD
2
Organizations and markets in emerging economies
2
Service business
2
The journal of applied business research
2
The journal of brand management : an international journal
2
The journal of business strategy
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The journal of product & brand management
2
21st century business practices : the evolving trends in India
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Agricultural and resource economics review : ARER
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
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Digital Business in Africa : Social Media and Related Technologies
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ECONIS (ZBW)
7
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1
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
2
Delineating transformative value creation through service communications : an integrative framework
Tsiotsou, Rodoula H.
;
Diehl, Sandra
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 531-551
Persistent link: https://www.econbiz.de/10013325702
Saved in:
3
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
4
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
5
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
6
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
7
Dealing with downstream customers : an exploratory study
Hillebrand, Bas
;
Biemans, Wim G.
- In:
The journal of business & industrial marketing
26
(
2011
)
2
,
pp. 72-80
Persistent link: https://www.econbiz.de/10009009733
Saved in:
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