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~isPartOf:"Journal of service management"
~language:"eng"
~person:"Ahmed, Zafar U."
~person:"Gebauer, Heiko"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~subject:"Strategisches Management"
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Bundling strategy
Investitionsgüterindustrie
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B-to-B-Marketing
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Dienstleistungssektor
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Ahmed, Zafar U.
Gebauer, Heiko
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Journal of service management
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
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Journal of service research : JSR
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ECONIS (ZBW)
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Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
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