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~isPartOf:"Journal of service management"
~person:"Grönroos, Christian"
~person:"Petersen, J. Andrew"
~person:"Venkatesan, Rajkumar"
~subject:"Communicating value"
~subject:"Messung"
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Communicating value
Messung
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Customer resource integration
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Customer value
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Kommunikation
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Kundenwert
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Marketing communications
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Marketingmanagement
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Service-Dominant Logic
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Grönroos, Christian
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Journal of service management
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Journal of the Academy of Marketing Science
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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