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~isPartOf:"Journal of service management"
~subject:"Virales Marketing"
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Virales Marketing
Customer integration
46
Kundenintegration
46
Beziehungsmarketing
26
Relationship marketing
26
Betriebliche Wertschöpfung
21
Value creation
21
Dienstleistungsqualität
15
Service quality
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Consumer behaviour
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Konsumentenverhalten
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Dienstleistung
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Services
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Co-creation
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Value co-creation
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Innovation
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Service-Dominant Logic
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Kundenzufriedenheit
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Dienstleistungsmanagement
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Service management
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Akpinar, Ezgi
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Bilstein, Nicola
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Christ-Brendemühl, Sonja
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Klostermann, Jan
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Schaarschmidt, Mario
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Journal of service management
Journal of retailing and consumer services
12
Journal of business research : JBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Information systems research : ISR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
Journal of hospitality marketing & management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
The journal of product & brand management
3
The journal of services marketing
3
Customer engagement marketing
2
Electronic commerce research
2
Electronic markets : the international journal on networked business
2
Handbook of research on customer engagement
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of consumer studies
2
International journal of electronic business : IJEB
2
International journal of internet marketing and advertising : IJIMA
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of media business studies
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kundenintegration : Forum Dienstleistungsmanagement
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Omnichannel approach to co-creating customer experiences through metaverse platforms
2
Qualitative market research : an international journal
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Boston U. School of Management Research Paper
1
Business horizons
1
Cogent business & management
1
Consumer behavior review : CBR
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ECONIS (ZBW)
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Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
Saved in:
2
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
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