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Consumer behaviour
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The effects of promotion framing on consumers' price perceptions : the moderating role of a personal
sense
of
power
Choi, Choongbeom
;
Mattila, Anna S.
- In:
Journal of service management
25
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010260073
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