//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of service research"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Bauer, Brittney C."
~person:"Gould, Stephen J."
~person:"Herrmann, Andreas"
~person:"Kim, Jungkeun"
~person:"Rauschnabel, Philipp A."
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Online-Marketing
Konsumentenverhalten
27
Brand image
11
Markenimage
11
Brand
10
Markenartikel
10
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
6
Werbewirkung
6
Personality psychology
5
Persönlichkeitspsychologie
5
augmented reality
5
Advertising
4
Virtual reality
4
Virtuelle Realität
4
Werbung
4
COVID-19
3
Coronavirus
3
Decision
3
Entscheidung
3
Product design
3
Produktgestaltung
3
Social status
3
Sozialer Status
3
Viral marketing
3
Virales Marketing
3
childhood socioeconomic status
3
marketing
3
Automation
2
Automatisierung
2
Bibliometrics
2
Bibliometrie
2
Brand extension
2
Children
2
Customer integration
2
Deutschland
2
Dienstleistungsqualität
2
more ...
less ...
Online availability
All
Free
9
Undetermined
8
Type of publication
All
Article
26
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
27
Aufsatzsammlung
1
Language
All
Bulgarian
English
Malay (macrolanguage)
Author
All
Bauer, Brittney C.
Gould, Stephen J.
Herrmann, Andreas
Kim, Jungkeun
Rauschnabel, Philipp A.
Sprott, David E.
Sung, Yongjun
Woodside, Arch G.
10
Yi, Youjae
9
Bagozzi, Richard P.
6
Hollebeek, Linda D.
6
Chan, Eugene Y.
5
Gustafsson, Anders
5
Lim, Weng Marc
5
McColl-Kennedy, Janet R.
5
Sauer, Nicola E.
5
Spence, Charles
5
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Filieri, Raffaele
4
Gonc̦alves, Helena Martins
4
Grewal, Dhruv
4
Krishen, Anjala S.
4
Lemon, Katherine N.
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bodur, H. Onur
3
Choi, Yung Kyun
3
Darley, William K.
3
De Angelis, Matteo
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Flavián Blanco, Carlos
3
more ...
less ...
Published in...
All
Journal of service research
Psychology & marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of business research : JBR
11
Marketing letters : a journal of research in marketing
8
International journal of advertising : the review of marketing communications
6
Journal of retailing and consumer services
6
Journal of marketing
4
The journal of brand management : an international journal
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Review of managerial science
3
Australasian marketing journal
2
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Corporate reputation review : an international journal
1
Food policy : economics planning and politics of food and agriculture
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of marketing for higher education
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
2
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
3
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
4
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
5
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
6
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
7
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
8
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
9
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
10
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->