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~isPartOf:"Journal of service research"
~isPartOf:"Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen"
~subject:"B2B services"
~subject:"Leistungsbündel"
~type_genre:"Article in journal"
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B2B services
Leistungsbündel
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
Dienstleistungssektor
3
Service industry
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
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Bundling strategy
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Business services
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Customer satisfaction
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Customer value
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Dienstleistungsqualität
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Kundenwert
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Relationship marketing
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Service quality
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Unternehmensdienstleistung
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Value creation
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Ambidextrous organization
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COVID-19 pandemic
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Ulaga, Wolfgang
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Kleinaltenkamp, Michael
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Kohli, Ajay Kumar
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Journal of service research
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
Industrial marketing management : the international journal for industrial and high-tech firms
26
The journal of business & industrial marketing
8
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
International journal of business environment : IJBE
3
Journal of business-to-business marketing
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of service management
2
Journal of the Academy of Marketing Science
2
The journal of services marketing
2
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of business market management : JBM
1
Journal of global marketing
1
Journal of revenue and pricing management
1
Journal of service research : JSR
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technology analysis & strategic management
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ECONIS (ZBW)
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
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