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~isPartOf:"Journal of service research"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Lyons, Paul"
~person:"Rangarajan, Deva"
~person:"Terho, Harri"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~subject:"Marketing management"
~subject:"Relationship marketing"
~subject:"Theorie"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Hochschulschrift"
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B-to-B-Marketing
Innovation management
Marketing management
Relationship marketing
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Beziehungsmarketing
2
Business-to-business marketing
2
Lieferantenmanagement
2
Supplier relationship management
2
Betriebliche Wertschöpfung
1
Bundling strategy
1
Business services
1
COVID-19 pandemic
1
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Customer satisfaction
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Dienstleistungsqualität
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Value creation
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business-to-business
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customer solutions
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outsourcing
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service quality
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value
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Büschken, Joachim
Jacob, Frank
Kleinaltenkamp, Michael
Lyons, Paul
Rangarajan, Deva
Terho, Harri
Woodside, Arch G.
Ulaga, Wolfgang
2
Agnihotri, Raj
1
Bond, Edward U., III
1
Brennan, Louis
1
Cabiddu, Francesca
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Eggert, Andreas
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Mustak, Mekhail
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Journal of service research
Industrial marketing management : the international journal for industrial and high-tech firms
23
Business relationship management and marketing
6
The journal of business & industrial marketing
3
Field guide to case study research in business-to-business marketing and purchasing
2
Fundamentals of business-to-business marketing
2
Journal of business-to-business marketing
2
Advances in services marketing
1
Aufbruch : Ingredient Branding schafft Werte
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
European journal of marketing
1
Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
1
MIT sloan management review
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
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1
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
2
Assessing value from business-to-business services relationships : temporality, tangibility, temperament, and trade-offs
Lyons, Paul
;
Brennan, Louis
- In:
Journal of service research
22
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005761
Saved in:
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