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~isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Krafft, Manfred"
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Relationship marketing"
~subject:"Social web"
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Beziehungsmarketing
Germany
Relationship marketing
Social web
Consumer behaviour
3
Konsumentenverhalten
3
Kundenbindungsprogramm
3
Loyalty program
3
Customer integration
2
Customer relationship management
2
Customer value
2
Kundenintegration
2
Kundenwert
2
New product development
2
Produktentwicklung
2
Bystander effect
1
Consumer attributions
1
Customer inertia
1
Customer influence
1
Customer relationship stages
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Extraversion
1
Firm performance
1
Innovation management
1
Innovationsmanagement
1
Internet
1
Internet marketing
1
Lieferantenmanagement
1
Loyalty program dynamics
1
Loyalty rewards
1
Market research
1
Marktforschung
1
Mindset
1
Mobile shopping
1
Online relationships
1
Online retailing
1
Online shopping
1
Online-Handel
1
Online-Marketing
1
Opinion leadership
1
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English
9
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Krafft, Manfred
Steinhoff, Lena
Kumar, V.
10
Palmatier, Robert W.
10
Homburg, Christian
8
Ruyter, Ko de
7
Wieseke, Jan
7
Eisingerich, Andreas B
6
Scheer, Lisa K.
6
Sesé, F. Javier
6
Verhoef, Peter C.
6
Beatty, Sharon E.
5
Bolton, Ruth N.
5
Evans, Kenneth R.
5
Gremler, Dwayne D.
5
Grewal, Dhruv
5
Lam, Son K.
5
Walsh, Gianfranco
5
Brodie, Roderick J.
4
Doorn, Jenny van
4
Hollebeek, Linda D.
4
Polo-Redondo, Yolanda
4
Rapp, Adam
4
Venkatesan, Rajkumar
4
Voorhees, Clay M.
4
Wangenheim, Florian von
4
Alavi, Sascha
3
Auh, Seigyoung
3
Baker, Thomas L.
3
Bell, Simon J.
3
Blut, Markus
3
Brady, Michael K.
3
Dong, Beibei
3
Evanschitzky, Heiner
3
Folse, Judith Anne Garretson
3
Habel, Johannes
3
Hammerschmidt, Maik
3
Hennig-Thurau, Thorsten
3
Hoyer, Wayne D.
3
Huang, Ming-Hui
3
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Journal of service research : JSR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
5
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Kundenmanagement & Electronic Commerce
3
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
3
Journal of business economics : JBE
2
Journal of business research : JBR
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Research
2
Routledge studies in marketing
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Faculty & research / Insead : working paper series
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
Marketing-Controlling
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Retailing in the 21st century : current and future trends
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer Gabler Research
1
The journal of personal selling & sales management : JPSSM
1
VDI-Studie
1
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ECONIS (ZBW)
9
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date (oldest first)
1
Customer relationship
management
and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
2
Customer engagement as a new perspective in customer
management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
3
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
6
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
7
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
8
Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén
;
Thomas, Jacquelyn S.
;
Tillmanns, Sebastian
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
Saved in:
9
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas
;
Steinhoff, Lena
;
Garnefeld, Ina
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
Saved in:
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