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~isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~subject:"Germany"
~subject:"Market research"
~subject:"Relationship marketing"
~subject:"Social web"
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Beziehungsmarketing
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Kundenbindungsprogramm
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Steinhoff, Lena
Palmatier, Robert W.
12
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11
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8
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7
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7
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Auh, Seigyoung
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Journal of service research : JSR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Routledge studies in marketing
2
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ECONIS (ZBW)
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1
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
2
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
3
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
4
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
5
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas
;
Steinhoff, Lena
;
Garnefeld, Ina
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
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