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~isPartOf:"Journal of service research : JSR"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Fatma, Mobin"
~subject:"Electronic Banking"
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Journal of service research : JSR
The international journal of bank marketing : IJBM
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The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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