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~isPartOf:"Journal of service research : JSR"
~person:"Plewa, Carolin"
~person:"Verhoef, Peter C."
~person:"Walker, Beth A."
~subject:"Kundenwert"
~subject:"PRO-RIS"
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Kundenwert
PRO-RIS
Beziehungsmarketing
5
Customer value
5
Relationship marketing
5
Consumer behaviour
2
Customer integration
2
Customer satisfaction
2
Konsumentenverhalten
2
Kundenintegration
2
Kundenzufriedenheit
2
Viral marketing
2
Virales Marketing
2
Betriebliche Wertschöpfung
1
Cash Flow
1
Cash flow
1
Confidence
1
Consumer confidence index
1
Customer retention
1
Kundenbindung
1
Marketing management
1
Marketingmanagement
1
Meta-Analyse
1
Meta-analysis
1
Portfolio selection
1
Portfolio-Management
1
Service-Dominant Logic
1
Service-dominant logic
1
Social Web
1
Social web
1
Value creation
1
Verbrauchervertrauensindex
1
Vertrauen
1
cash flow variability
1
consumer confidence
1
contractual settings
1
customer equity drivers
1
customer lifetime value
1
customer loyalty
1
customer portfolio management
1
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5
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5
Collection of articles of several authors
1
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English
5
Author
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Plewa, Carolin
Verhoef, Peter C.
Walker, Beth A.
Sweeney, Jillian C.
2
Wiesel, Thorsten
2
Aksoy, Lerzan
1
Alexander, Matthew
1
Bijmolt, Tammo H. A.
1
Block, Frank
1
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Cambra-Fierro, Jesús
1
Ciuchita, Robert
1
Danaher, Tracey S.
1
Donkers, Bas
1
Doorn, Jenny van
1
Eisenbeiß, Maik
1
Faßnacht, Martin
1
Friend, Scott B.
1
Gustafsson, Anders
1
Hardie, Bruce G. S.
1
Jaakkola, Elina
1
Krafft, Manfred
1
Kumar, V.
1
Leeflang, Peter
1
Mahr, Dominik
1
Malshe, Avinash
1
McColl-Kennedy, Janet R.
1
Melero-Polo, Iguácel
1
Moeller, Sabine
1
Ng, Sylvia C.
1
Odekerken-Schröder, Gaby
1
Ou, Yi-chun
1
Reinartz, Werner J.
1
Sajtos, Laszlo
1
Sesé, F. Javier
1
Tarasi, Crina O.
1
Venkatesan, Rajkumar
1
Vries, Lisette de
1
Whittome, James
1
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Journal of service research : JSR
European management journal
1
Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Marketing : journal of research and management
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
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ECONIS (ZBW)
5
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1
Professional service providers' resource integration styles (PRO-RIS) : facilitating customer experiences
Ng, Sylvia C.
;
Plewa, Carolin
;
Sweeney, Jillian C.
- In:
Journal of service research : JSR
19
(
2016
)
4
,
pp. 380-395
Persistent link: https://www.econbiz.de/10011606695
Saved in:
2
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
3
Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
Saved in:
4
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
5
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
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