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~isPartOf:"Journal of service theory and practice : JSTP"
~isPartOf:"Tourism management perspectives : TMP"
~person:"Hollebeek, Linda D."
~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
2
Brand management
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Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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Brand
1
Brand evangelism
1
Brand experience
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Brand image
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Consumer engagement
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Engagement objects
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Fuzzy set qualitative comparative analysis (fsQCA)
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Fuzzy sets
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Fuzzy-Set-Theorie
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Hotel industry
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Hotellerie
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Internet marketing
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Luxury goods
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Luxury hotels
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Luxusgüter
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Markenartikel
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Markenimage
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Mixed-methods
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Negative engagement valence
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Online brand communities
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Online-Marketing
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Positive engagement valence
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Hollebeek, Linda D.
Conduit, Jodie
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Andrews, Lynda
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Barnes, Donald C.
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Barrio-García, Salvador del
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Blasco-Arcas, Lorena
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Bouzdine-Chameeva, Tatiana
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Brodie, Roderick J.
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Das, Manish
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Drennan, Judy
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Gil Saura, Irene
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Karjaluoto, Heikki
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Kreis, Henning
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Lee, Seunghwan
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Luoma-aho, Vilma
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Mollá Descals, Alejandro
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Munnukka, Juha
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Prados-Peña, Ma. Belén
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Purohit, Sonal
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Sajtos, Laszlo
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Salmi, Milja
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Solem, Birgit Apenes
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Song, Zibin
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Sorensen, Anne
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Valdimar Sigurdsson
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Wang, Lilei
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Xu, Xing'an
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Journal of service theory and practice : JSTP
Tourism management perspectives : TMP
Journal of retailing and consumer services
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of consumer behaviour
1
Journal of service management
1
Marketing intelligence & planning
1
The handbook of communication engagement
1
The journal of services marketing
1
The service industries journal
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ECONIS (ZBW)
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The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
2
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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