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~isPartOf:"Journal of service theory and practice : JSTP"
~person:"Gerstmeier, Eva"
~person:"Hollebeek, Linda D."
~person:"Okazaki, Shintaro"
~person:"Schivinski, Bruno"
~subject:"Markenführung"
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Gerstmeier, Eva
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Journal of service theory and practice : JSTP
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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