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~isPartOf:"Journal of service theory and practice : JSTP"
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Konsumentenverhalten
Social Web
8
Social web
8
Beziehungsmarketing
6
Relationship marketing
6
Customer integration
5
Kundenintegration
5
Consumer behaviour
4
Betriebliche Wertschöpfung
3
Brand management
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Value creation
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2
Dienstleistungssektor
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Emotion
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Emotions
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Online retailing
2
Online-Handel
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Blasco-Arcas, Lorena
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Bowden, Jana
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Casbarra, Claudia
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Conduit, Jodie
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Hernández Ortega, Blanca
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Hollebeek, Linda D.
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Jiménez Martínez, Julio
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Luoma-aho, Vilma
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Ruiz-Mefe, Carla
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Russo Spena, Tiziana
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Journal of service theory and practice : JSTP
Journal of business research : JBR
331
Journal of retailing and consumer services
273
International journal of internet marketing and advertising : IJIMA
119
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Technological forecasting & social change : an international journal
75
Journal of internet commerce
74
Psychology & marketing
67
International journal of electronic marketing and retailing : IJEMR
63
The journal of product & brand management
61
Journal of travel and tourism marketing
60
Tourism management : research, policies, practice
60
International journal of consumer studies
59
Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
52
Electronic commerce research
50
International journal of advertising : the review of marketing communications
50
International journal of business information systems : IJBIS
48
Cogent business & management
46
The journal of brand management : an international journal
46
Journal of management information systems : JMIS
45
Information systems research : ISR
44
International journal of electronic commerce : IJEC
44
Journal of electronic commerce research : JECR
44
Journal of marketing management : MM
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Asia Pacific journal of marketing and logistics
41
Journal of hospitality marketing & management
41
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of fashion marketing and management
38
Journal of global marketing
38
Journal of sport management : the official journal of the North American Society of Sport Management
37
Marketing intelligence & planning
37
SpringerLink / Bücher
37
International journal of sports marketing & sponsorship
36
International journal of technology marketing : IJTMkt
36
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ECONIS (ZBW)
4
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1
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
2
The role of emotions and social influences on consumer loyalty towards online travel communities
Ruiz-Mefe, Carla
;
Tronch, Jose
;
Sanz Blas, Silvia
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 534-558
Persistent link: https://www.econbiz.de/10011599054
Saved in:
3
Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
Saved in:
4
Being social for social : a co-creation perspective
Tregua, Marco
;
Russo Spena, Tiziana
;
Casbarra, Claudia
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10011297505
Saved in:
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