West, G. Page; Noel, Terry W. - In: Journal of small business management : JSBM ; a joint … 47 (2009) 1, pp. 1-22
A new venture's strategy - and thus its performance - is based upon the knowledge the firm has about its market, its … knowledge as a type of resource that confers competitive advantage and the potential for sustainability, two factors that are … critical for start-ups. Three types of procedural knowledge are considered to be important at start-up: (1) about the industry …