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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Strategic management"
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Journal of sport management : the official journal of the North American Society of Sport Management
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Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
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