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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"Bagozzi, Richard P."
~person:"Ko, Yong Jae"
~subject:"Sportler"
~type_genre:"Article in journal"
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Ko, Yong Jae
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Journal of sport management : the official journal of the North American Society of Sport Management
European Sport management quarterly : ESMQ
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International journal of sports marketing & sponsorship
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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