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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"Depken, Craig A."
~person:"Ko, Yong Jae"
~person:"Lang, Markus"
~subject:"Athletes"
~subject:"Sportler"
~subject:"Sports marketing"
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Depken, Craig A.
Ko, Yong Jae
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Chang, Yonghwan
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Journal of sport management : the official journal of the North American Society of Sport Management
European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
3
Department of Economics working paper
2
International journal of sport finance
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Working papers / Institute for Strategy and Business Economics, University of Zurich
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Applied economics
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Cliometrica : journal of historical economics and econometric history
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Der Anstieg der Management-Vergütung : Markt oder Macht?
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Eastern economic journal : EEJ
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European journal of law and economics
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ISU Working Paper
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Journal of nonprofit & public sector marketing
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Journal of sports economics
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Nonprofit and voluntary sector quarterly
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Psychology & marketing
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Sport management review
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The journal of socio-economics
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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