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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"O'Reilly, Norm"
~subject:"Guerilla marketing"
~subject:"Sports"
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sport management and marketing : IJSMM
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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