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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Advertising"
~subject:"Deutschland"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Bildschirmspiel"
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Kwak, Dae Hee
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Ballouli, Khalid
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Dwyer, Brendan
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Lee, Joon Sung
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Journal of sport management : the official journal of the North American Society of Sport Management
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : innovations in planning and applied research
4
Asia Pacific journal of marketing and logistics
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
The journal of product & brand management
3
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
The journal of gambling business and economics
2
The journal of media economics
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Central European business review : CEBR
1
Electronic commerce research and applications
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
1
Information systems research : ISR
1
Innovation: organization & management : IOM
1
International journal of contemporary hospitality management
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of event and festival management
1
International journal of industrial organization
1
International journal of sports marketing & sponsorship
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
JMM : the international journal on media management
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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1
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
2
Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee
;
Lee, Joon Sung
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
27
(
2013
)
5
,
pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
Saved in:
3
Revisiting the satisfaction-loyalty relationship in the sport video gaming context : the mediating role of consumer expertise
Kwak, Dae Hee
;
McDaniel, Stephen R.
;
Kim, Ki Tak
- In:
Journal of sport management : the official journal of …
26
(
2012
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10009512304
Saved in:
4
Divided loyalty? : an analysis of fantasy football involvement and fan loyalty to individual National Football League (NFL) teams
Dwyer, Brendan
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009374593
Saved in:
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