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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand image"
~subject:"Business-to-business marketing"
~subject:"Firmenimage"
~subject:"Produktentwicklung"
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Brand image
Business-to-business marketing
Firmenimage
Produktentwicklung
Brand management
168
Markenführung
168
Markenimage
83
Consumer behaviour
77
Konsumentenverhalten
77
Brand
40
Markenartikel
40
Beziehungsmarketing
38
Relationship marketing
38
Tourism marketing
22
Tourismusmarketing
22
Marketing management
21
Marketingmanagement
21
Holiday behaviour
17
Urlaubsverhalten
17
Customer satisfaction
15
Kundenzufriedenheit
15
Destination management
14
Destinationsmanagement
14
Corporate Social Responsibility
11
Corporate social responsibility
11
Social Web
11
Social web
11
Advertising effects
10
Internet marketing
10
Online-Marketing
10
Werbewirkung
10
Hotel industry
9
Hotellerie
9
Corporate reputation
8
Emotion
8
Luxury goods
8
Luxusgüter
8
Dienstleistungsqualität
7
Service quality
7
Tourism
7
Tourismus
7
Brand architecture
6
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Article in journal
90
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90
Aufsatz im Buch
7
Book section
7
Case study
1
Fallstudie
1
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English
97
Author
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Han, Heesup
5
Hyun, Sunghyup Sean
4
Kaushik, Arun Kumar
4
Kumar, Vikas
4
Japutra, Arnold
3
Martin, Brett
3
Yu, Jongsik
3
Ahn, Jiseon
2
Bang, Nguyen
2
Casidy, Riza
2
Chua, Bee-Lia
2
Huang, Zhuowei
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Rahman, Kaleel
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Yagüe Guillén, María Jésus
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmad, Naveed
1
Ahmed, Pervaiz K.
1
Ahn, Young-joo
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles Scott
1
Asare, Anthony
1
Back, Ki-Joon
1
Baek, Hyungshin
1
Banerjee, Shubhomoy
1
Barnier, Virginie de
1
Beeton, Sue
1
Ben Youssef, Kamel
1
Bendixen, Michael
1
Berrozpe, Arturo
1
Bertschy, Marjorie
1
Blankson, Charles
1
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Journal of strategic marketing
Journal of travel and tourism marketing
The Routledge companion to contemporary brand management
Journal of business research : JBR
356
The journal of brand management : an international journal
304
The journal of product & brand management
291
Journal of retailing and consumer services
164
European journal of marketing : EJM
85
Industrial marketing management : the international journal for industrial and high-tech firms
79
SpringerLink / Bücher
72
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing communications
68
Marketing intelligence & planning
67
International journal of hospitality management
60
Journal of international consumer marketing
49
Marketing letters : a journal of research in marketing
48
Journal of the Academy of Marketing Science
45
The IUP journal of brand management : IJBRM
45
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
43
International journal of internet marketing and advertising : IJIMA
43
Journal of marketing
43
Journal of global marketing
42
The journal of consumer marketing
42
International marketing review
41
International journal of consumer studies
40
Journal of marketing management : MM
40
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
29
Global business review
27
Innovatives Markenmanagement
27
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ECONIS (ZBW)
97
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
5
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
6
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
7
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
8
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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