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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Tourism marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Markenimage
Online-Marketing
Tourism marketing
Brand image
127
Brand management
70
Markenführung
70
Consumer behaviour
59
Konsumentenverhalten
59
Tourismusmarketing
55
Destination management
48
Destinationsmanagement
48
Holiday behaviour
38
Urlaubsverhalten
38
Designation of origin
30
Herkunftsbezeichnung
30
Beziehungsmarketing
28
Relationship marketing
28
destination image
27
Brand
26
Markenartikel
26
Tourism destination
25
Tourismusregion
25
Tourism
17
Tourismus
17
Customer satisfaction
16
Kundenzufriedenheit
16
Social Web
12
Social web
12
Internet marketing
10
Marketing management
9
Marketingmanagement
9
Personality psychology
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Persönlichkeitspsychologie
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Viral marketing
7
Virales Marketing
7
brand equity
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Emotion
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International tourism
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Internationaler Tourismus
6
Place marketing
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127
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Aufsatz in Zeitschrift
Article in journal
127
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3
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English
127
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Japutra, Arnold
4
Stylidis, Dimitrios
4
Martin, Brett
3
Roy, Sanjit
3
Stepchenkova, Svetlana
3
Assaf, A. Georges
2
Assaker, Guy
2
Bang, Nguyen
2
Bose, Sunny
2
Casidy, Riza
2
Dolnicar, Sara
2
Ekinci, Yuksel
2
Gnoth, Juergen
2
Kim, Hany
2
King, Ceridwyn
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Mimi
2
Li, Xiang
2
Lopez, Carmen
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Perdue, Richard R.
2
Petrick, James F.
2
Reichel, Arie
2
Shin, Hakseung
2
Simkin, Lyndon
2
So, Kevin Kam Fung
2
Tung, Vincent Wing Sun
2
Wang, Ying
2
Abratt, Russell
1
Afshardoost, Mona
1
Agnihotri, Arpita
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Aitken, Robert
1
Akbar, Muhammad Imad Ud Din
1
Alaei, Ali Reza
1
Ali, Faizan
1
Almubarak, Alanoud F.
1
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Journal of strategic marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
471
The journal of brand management : an international journal
335
The journal of product & brand management
306
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Journal of marketing
60
Marketing letters : a journal of research in marketing
60
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Qualitative market research : an international journal
42
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ECONIS (ZBW)
127
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127
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
3
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
4
Perceiving destination through animated gifs : a mixed method design for multifaceted image assessment
Li, Huahua
;
Li, Mimi
;
Lin, Guyang
;
Zhang, Hanqin Qiu
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 154-175
Persistent link: https://www.econbiz.de/10014245294
Saved in:
5
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
6
Consumers' evaluation of extensions among extensions and the backdrop effect
Peev, Plamen P.
;
Kumar, Piyush
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014302698
Saved in:
7
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
8
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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