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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~person:"Agnihotri, Arpita"
~person:"Wohlfarth, Volker"
~type_genre:"Case study"
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Journal of strategic marketing
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
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Digitale Inszenierung : Strategien zur Markenführung bei Scout24
Wohlfarth, Volker
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 263-277)
.
2012
Persistent link: https://www.econbiz.de/10009553519
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2
Turnaround of Harley Davidson : cult brand or strategic fit approach?
Agnihotri, Arpita
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 292-301
Persistent link: https://www.econbiz.de/10009768648
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