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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Roy, Sanjit"
~subject:"Personality psychology"
~subject:"Relationship marketing"
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Roy, Sanjit
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Journal of strategic marketing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
7
Electronic commerce research
1
Journal of retailing and consumer services
1
Technological forecasting & social change : an international journal
1
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Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
2
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
3
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
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