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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing theory"
~person:"Akbar, Muhammad Imad Ud Din"
~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand
4
Markenartikel
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Consumer behaviour
2
Customer satisfaction
2
Definition
2
Konsumentenverhalten
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purchase intention
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Beziehungsmarketing
1
Customer retention
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Lieferantenmanagement
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Marketing theory
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Relationship marketing
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Supplier relationship management
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Wahrnehmung
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attitudinal loyalty
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behavioral loyalty
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brand attachment
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Article in journal
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Akbar, Muhammad Imad Ud Din
Bang, Nguyen
De Chernatony, Leslie
Avis, Mark
3
Brodie, Roderick J.
3
Ferguson, Shelagh
3
Japutra, Arnold
3
Leenders, Mark A. A. M.
3
Martin, Brett
3
Rahman, Kaleel
3
Schroeder, Jonathan E.
3
Aitken, Robert
2
Areni, Charles Scott
2
Ben Youssef, Kamel
2
Casidy, Riza
2
Graffigna, Guendalina
2
Leicht, Thomas
2
Lim, Weng Marc
2
Lopez, Carmen
2
Manoli, Argyro Elisavet
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Melewar, T. C.
2
Merrilees, Bill
2
Muzellec, Laurent
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
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Srivastava, R. K.
2
Warnaby, Gary
2
Abratt, Russell
1
Afshardoost, Mona
1
Agnihotri, Arpita
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Albanese, Paul J.
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Andriopoulos, Constantine
1
Anees-ur-Rehman, Muhammad
1
Anker, Thomas Boysen
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Journal of strategic marketing
Marketing theory
Journal of business research : JBR
13
European journal of marketing : EJM
4
International studies of management and organization
4
The journal of brand management : an international journal
4
The marketing review
4
Asia-Pacific journal of business administration
3
Qualitative market research : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
The service industries journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of asset management
1
The journal of consumer marketing
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
5
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date (oldest first)
1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
3
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
4
Towards new conceptualizations of branding : theories of the middle range
Brodie, Roderick J.
;
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 95-100
Persistent link: https://www.econbiz.de/10003826390
Saved in:
5
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
Saved in:
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