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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing theory"
~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~person:"Japutra, Arnold"
~type_genre:"Article in journal"
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Brand
6
Markenartikel
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Relationship marketing
3
Definition
2
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1
Brand defense
1
Brand loyalty
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1
Corporate Social Responsibility
1
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attitudinal loyalty
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brand attachment
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defending
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Article in journal
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Bang, Nguyen
De Chernatony, Leslie
Japutra, Arnold
Avis, Mark
3
Brodie, Roderick J.
3
Christodoulides, George
3
Ferguson, Shelagh
3
Leenders, Mark A. A. M.
3
Martin, Brett
3
Rahman, Kaleel
3
Schroeder, Jonathan E.
3
Ahn, Jiseon
2
Aitken, Robert
2
Areni, Charles Scott
2
Ben Youssef, Kamel
2
Casidy, Riza
2
Graffigna, Guendalina
2
Hawkins, Matthew A.
2
Johnson, Lester W.
2
Leckie, Civilai
2
Leicht, Thomas
2
Lim, Weng Marc
2
Lopez, Carmen
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Merrilees, Bill
2
Michaelidou, Nina
2
Mills, Adam J.
2
Muzellec, Laurent
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Srivastava, R. K.
2
Warnaby, Gary
2
Abbasi, Amir Zaib
1
Abratt, Russell
1
Afshardoost, Mona
1
Agnihotri, Arpita
1
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1
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Journal of strategic marketing
Marketing theory
Journal of business research : JBR
17
European journal of marketing : EJM
4
International studies of management and organization
4
The journal of brand management : an international journal
4
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of retailing and consumer services
3
Qualitative market research : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
The service industries journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of asset management
1
The journal of consumer marketing
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
7
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1
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
2
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
3
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
4
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
5
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
6
Towards new conceptualizations of branding : theories of the middle range
Brodie, Roderick J.
;
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 95-100
Persistent link: https://www.econbiz.de/10003826390
Saved in:
7
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
Saved in:
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