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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing theory"
~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
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Towards new conceptualizations of branding : theories of the middle range
Brodie, Roderick J.
;
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 95-100
Persistent link: https://www.econbiz.de/10003826390
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