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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing theory"
~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~subject:"Perception"
~type_genre:"Article in journal"
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A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
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