//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing theory"
~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~subject:"price"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
price
Brand
3
Markenartikel
3
Brand image
2
Brand management
2
Definition
2
Markenführung
2
Markenimage
2
Consumer behaviour
1
Customer satisfaction
1
Emotion
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Marketing theory
1
Marketingtheorie
1
Perception
1
Wahrnehmung
1
brand familiarity
1
brand likeability
1
brand perception
1
purchase intention
1
quality
1
risk
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bang, Nguyen
De Chernatony, Leslie
Choudhury, Musfiq Mannan
1
De Run, Ernest Cyril
1
Lim, Weng Marc
1
Melewar, T. C.
1
Teck Weng Jee
1
Published in...
All
Journal of strategic marketing
Marketing theory
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->