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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Effah, Ebenezer Asare"
~subject:"Markenführung"
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Effah, Ebenezer Asare
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Journal of strategic marketing
The international journal of bank marketing : IJBM
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Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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