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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject:"Ursprungsregeln"
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Rules of origin
11
Ursprungsregeln
11
Brand image
7
Consumer behaviour
7
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7
Herkunftsbezeichnung
7
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Journal of strategic marketing
The journal of brand management : an international journal
Journal of business research : JBR
19
Journal of global marketing
18
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Asia Pacific journal of marketing and logistics
15
International tax and public finance
14
Journal of international consumer marketing
14
FinanzArchiv : European journal of public finance
10
International marketing review
10
Journal of world trade : law, economic policy, public policy
9
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of public economic theory
5
Journal of public economics
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
The world economy : the leading journal on international economic relations
5
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international economics
4
Journal of promotion management : JPM
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Management international review : mir ; journal of international business
4
UmsatzsteuerRundschau : UR : Zeitschrift für die gesamte Umsatzsteuerpraxis
4
Asian business & management
3
Cross cultural management : an international journal
3
Der Betrieb
3
International business review : the official journal of the European International Business Academy
3
Journal of euromarketing
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of industry, competition and trade
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Journal of retailing
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World tax journal : WTJ
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific business review
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Economics letters
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Entrepreneurship, theory and practice : ET & P
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European management review : the journal of the European Academy of Management
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
4
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
5
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
6
Country-of-origin marketing : a list of typical strategies with examples
Aichner, Thomas
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10010234567
Saved in:
7
International brand strategy and mode of entry in the services sector : lessons from the financial crisis
Gerrath, Maximilian H. E. E.
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 48-67
Persistent link: https://www.econbiz.de/10009717938
Saved in:
8
Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
Saved in:
9
Country of origin as a source of sustainable competitive advantage : the case for international higher education institutions in New Zealand
Morrish, Sussie Celna
;
Lee, Christina
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 517-529
Persistent link: https://www.econbiz.de/10010217441
Saved in:
10
Perceptions of country of origin : an approach to identifying expectations of foreign products
Kumara, P. A. P. Samantha
;
Canhua, Kang
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10003971183
Saved in:
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