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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Brand image"
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Beziehungsmarketing
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Consumer behaviour
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Ahmad, Bilal
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Brexendorf, Tim Oliver
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Chieng, Fayrene
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Journal of strategic marketing
The journal of product & brand management
Gabler Edition Wissenschaft
3
International journal of hospitality management
3
Journal of business research : JBR
3
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2
Forschungsgruppe Konsum und Verhalten
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International journal of economic research
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Journal of consumer behaviour : an international research review
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Journal of retailing and consumer services
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Bridging the gap between advertising academia and practice
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Conference proceedings trends in business communication 2016
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Cruise business development : safety, product design and human capital
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Driving innovation and business success in the digital economy
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European journal of marketing
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and economics
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International journal of contemporary hospitality management
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International journal of financial engineering
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International journal of islamic marketing and branding
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International journal of retail & distribution management
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Inventi impact: retailing & consumer services
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Journal of Asian finance, economics and business : JAFEB
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Journal of Indian business research
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of international economic review
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
3
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
4
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
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