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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
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Brand image
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Marketing theory
Marketing management
233
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55
Consumer behaviour
43
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market orientation
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Journal of strategic marketing
The journal of product & brand management
SpringerLink / Bücher
61
Europäische Hochschulschriften / 5
52
Journal of business research : JBR
42
Gabler Edition Wissenschaft
41
Lehrbuch
30
Schriften zu Marketing und Management
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
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21
European journal of marketing : EJM
20
Springer eBook Collection / Business and Economics
19
Journal of the Academy of Marketing Science
18
Neue betriebswirtschaftliche Forschung : Nbf
16
The journal of brand management : an international journal
16
AMS review : official publication of the Academy of Marketing Science
15
Journal of marketing communications
15
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15
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
Journal of marketing
13
Berichte aus der Betriebswirtschaft
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
11
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Legends in marketing
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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8
Erfurter Hefte zum angewandten Marketing
8
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8
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Marketing : ZFP ; journal of research and management
8
The marketing review
8
Cogent business & management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International marketing review
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business economics : JBE
7
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ECONIS (ZBW)
36
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
3
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
6
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
7
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
8
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
9
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
10
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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