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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~person:"Lamberti, Lucio"
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Multichannel marketing : the operational construct and firms' motivation to adopt
Chen, Shan
;
Lamberti, Lucio
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 594-616
Persistent link: https://www.econbiz.de/10011587803
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Marketing power and CMO power : could market orientation break the link? : an exploratory case study
Lamberti, Lucio
;
Noci, Giuliano
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 327-343
Persistent link: https://www.econbiz.de/10003916807
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