//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~person:"Leenders, Mark A. A. M."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Innovation
2
Marketing management
2
Marketingmanagement
2
market orientation
2
CSR
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Innovation management
1
Innovationsmanagement
1
Media industries
1
Mediensektor
1
New product development
1
Pharmaceutical industry
1
Pharmaindustrie
1
Product management
1
Produktentwicklung
1
Produktmanagement
1
identification
1
innovation
1
innovativeness
1
media
1
product management
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Leenders, Mark A. A. M.
Gilmore, Audrey
10
Lane, Nikala
7
O'Cass, Aron
6
Gupta, Mahesh Chander
4
Modi, Pratik
4
Piercy, Niall
4
Sahi, Gurjeet Kaur
4
Baron, Steve
3
Brennan, Ross
3
Carson, David
3
Gao, Yuhui
3
Mattsson, Jan
3
Melewar, T. C.
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Piercy, Nigel
3
Simkin, Lyndon
3
Simmons, Geoff
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Brown, Stephen
2
Coffie, Stanley
2
Cravens, David W.
2
Crick, James M.
2
Dibb, Sally
2
Durkin, Mark
2
Engelen, Andreas
2
Harrigan, Paul
2
Hawkins, Matthew A.
2
Joshi, Sharad L.
2
Lamberti, Lucio
2
Mavondo, Felix T.
2
McDowell, Raymond
2
Merrilees, Bill
2
Miles, Morgan P.
2
Osaki, Takanori
2
Ozuem, Wilson
2
more ...
less ...
Published in...
All
Journal of strategic marketing
The marketing review
Journal of macromarketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen
;
Leenders, Mark A. A. M.
;
O'Shannassy, …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
Saved in:
2
Market or society? : dual orientations and the impact on innovativeness in media organizations
Leenders, Mark A. A. M.
;
Farrell, Mark
;
Wurff, Richard …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 439-453
Persistent link: https://www.econbiz.de/10011743058
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->