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~isPartOf:"Journal of strategic marketing"
~language:"eng"
~person:"Aghdaie, Mohammad Hasan"
~person:"Akarte, Milind M."
~person:"Allenby, Greg"
~person:"Weinstein, Art"
~subject:"Marktsegmentierung"
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Marktsegmentierung
B-to-B-Marketing
2
Business-to-business marketing
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Lieferantenmanagement
2
Market segmentation
2
Marketing management
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Marketingmanagement
2
Supplier relationship management
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Target group
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Zielgruppe
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business markets
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B2B models
1
Erfolgsfaktor
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High technology
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Hochtechnologie
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Strategic management
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Strategisches Management
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Success factor
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firmographics
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psychographics
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segmentation
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segmentation criteria
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strategic insights
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target marketing
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target marketing success
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technology companies
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Aghdaie, Mohammad Hasan
Akarte, Milind M.
Allenby, Greg
Weinstein, Art
Brotspies, Herbert
1
Canhoto, Ana Isabel Domingos
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Clark, Moira
1
Fennemore, Paul
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Journal of strategic marketing
Benchmarking : an international journal ; BIJ
1
Documents de recherche / ESSEC Centre de Recherche
1
International journal of business innovation and research
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ECONIS (ZBW)
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
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2
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
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