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~isPartOf:"Journal of strategic marketing"
~person:"Akaka, Melissa Archpru"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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