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~isPartOf:"Journal of strategic marketing"
~person:"Balaji, M. S."
~person:"Deb, Madhurima"
~type_genre:"Article in journal"
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Balaji, M. S.
Deb, Madhurima
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Journal of strategic marketing
Journal of business research : JBR
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European journal of marketing : EJM
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
2
Managing customer citizenship behavior : a relationship perspective
Balaji, M. S.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
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