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~isPartOf:"Journal of strategic marketing"
~person:"Bang, Nguyen"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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brand familiarity
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Bang, Nguyen
Japutra, Arnold
3
Martin, Brett
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Rahman, Kaleel
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Areni, Charles Scott
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Casidy, Riza
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Lim, Weng Marc
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Manoli, Argyro Elisavet
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Melewar, T. C.
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Roy, Sanjit
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Simkin, Lyndon
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Journal of strategic marketing
Journal of business research : JBR
4
The marketing review
3
Asia-Pacific journal of business administration
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Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of market research : JMRS ; the journal of the Market Research Society
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International studies of management and organization
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Journal of global marketing
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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The international journal of bank marketing : IJBM
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The journal of brand management : an international journal
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
2
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
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