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~isPartOf:"Journal of strategic marketing"
~person:"Burford, Oksana"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Event-Marketing"
~subject:"Markenartikel"
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Combined effects of franchise management strategies and employee service performance on customer loyalty : a multilevel perspective
Ramaseshan, B.
;
Rabbanee, Fazlul K.
;
Burford, Oksana
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 479-497
Persistent link: https://www.econbiz.de/10011976042
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