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~isPartOf:"Journal of strategic marketing"
~person:"Crawford, John C."
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
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A review of the relationships and impact of market orientation and market positioning on organisational pferformance
Blackson, Charles
;
Cowan, Kirsten
;
Crawford, John C.
; …
- In:
Journal of strategic marketing
21
(
2013
)
6
,
pp. 499-512
Persistent link: https://www.econbiz.de/10010207290
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