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~isPartOf:"Journal of strategic marketing"
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Beziehungsmarketing
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Japutra, Arnold
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Journal of strategic marketing
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Asia-Pacific journal of business administration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of marketing
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International journal of market research
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International marketing review
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Journal of marketing for higher education
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing Intelligence & Planning
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ECONIS (ZBW)
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Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
2
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
3
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
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