//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~person:"Johnston, Wesley James"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Germany
Marketing theory
B-to-B-Marketing
1
B2B branding
1
Beziehungsmarketing
1
Brand management
1
Brand orientation
1
Business-to-business marketing
1
KMU
1
Lieferantenmanagement
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
SME
1
Supplier relationship management
1
brand equity
1
entrepreneurial orientation
1
market orientation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Johnston, Wesley James
Akaka, Melissa Archpru
1
Andriopoulos, Constantine
1
Anees-ur-Rehman, Muhammad
1
Banerjee, Shubhomoy
1
Blackson, Charles
1
Burke, Sandra J.
1
Casselman, R. Mitch
1
Cowan, Kirsten
1
Crawford, John C.
1
Crick, James M.
1
Davari, Arezoo
1
Gotsi, Manto
1
Hawkins, Matthew A.
1
Hirvonen, Saku
1
Laukkanen, Tommi
1
Lohan, Amanish
1
Lopez, Carmen
1
Nadeau, John
1
Narayanan, Priya
1
Ratnakaram, Sunitha
1
Singh, Jaywant
1
Srivastava, Rajesh K.
1
Stavros, Kalafatis
1
Strutton, David
1
Whalen, Peter S.
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->