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~isPartOf:"Journal of strategic marketing"
~person:"Strutton, David"
~subject:"Sustainable product"
~subject:"Öko-Produkt"
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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