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~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Consumer behaviour"
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Search: subject:"Rules of origin"
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Journal of strategic marketing
Journal of international consumer marketing
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Journal of global marketing
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Asia Pacific journal of marketing and logistics
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International marketing review
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Journal of business research : JBR
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The journal of brand management : an international journal
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of promotion management : JPM
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Asia Pacific business review
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Cege discussion paper
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Country of origin effect : looking back and moving forward
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Cross cultural management : an international journal
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International journal of business and globalisation : IJBG
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
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