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~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Deutschland"
~subject:"Germany"
~subject:"Relationship marketing"
~subject:"Transnational corporation"
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Deutschland
Germany
Relationship marketing
Transnational corporation
Marketing management
192
Marketingmanagement
192
Beziehungsmarketing
169
Consumer behaviour
125
Konsumentenverhalten
125
Brand management
107
Markenführung
107
Brand image
63
Markenimage
63
Customer satisfaction
51
Kundenzufriedenheit
51
Firm performance
42
Strategic management
42
Strategisches Management
42
Unternehmenserfolg
42
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39
Markenartikel
39
Dienstleistungsqualität
36
Service quality
36
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34
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30
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30
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28
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28
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27
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27
market orientation
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25
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25
Marketing
25
Emerging economies
23
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23
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23
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171
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177
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Simkin, Lyndon
6
Dibb, Sally
4
Fernandes, Teresa
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Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Harker, Michael
3
Harrigan, Paul
3
Strong, Carolyn
3
Thaichon, Park
3
Akter, Shahriar
2
Arslan, Ahmad
2
Ashill, Nicholas
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Hossain, Tasnim M. Taufique
2
Jebarajakirthy, Charles
2
Johns, Raechel
2
Johnson, Lester W.
2
Ketron, Seth
2
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2
Leckie, Civilai
2
Mattsson, Jan
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Paul, Justin
2
Pelham, Alfred M.
2
Polonsky, Michael J.
2
Rahman, Kaleel
2
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Published in...
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Journal of strategic marketing
SpringerLink / Bücher
1,965
Journal of business research : JBR
828
Europäische Hochschulschriften / 5
722
Journal of retailing and consumer services
596
Gabler Edition Wissenschaft
595
Management international review : mir ; journal of international business
502
Industrial marketing management : the international journal for industrial and high-tech firms
472
Verwaltung & Management : VM ; Zeitschrift für moderne Verwaltung
371
Springer eBook Collection
368
International business review : the official journal of the European International Business Academy
337
Research
335
Springer eBook Collection / Business and Economics
330
The international journal of human resource management
328
Journal of international management
327
International journal of hospitality management
307
Research policy : policy, management and economic studies of science, technology and innovation
292
Journal of world business : JWB
246
Discussion paper
243
Discussion paper series / IZA
238
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
234
ZEW discussion papers
234
Journal of business ethics : JOBE
228
Die Bank
226
The journal of services marketing
226
European journal of international management : EJIM
222
The journal of business & industrial marketing
211
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
201
The service industries journal
199
Der Betrieb
197
Lehrbuch
192
Journal of business economics : JBE
182
Berichte aus der Betriebswirtschaft
178
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
174
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
171
Journal of the Academy of Marketing Science
170
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
159
Harvard-Business-Manager : das Wissen der Besten
154
Die Betriebswirtschaft : DBW
145
Marketing : ZFP ; journal of research and management
144
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Source
All
ECONIS (ZBW)
Showing
1
-
10
of
177
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date (newest first)
date (oldest first)
1
Unpicking antecedents of CRM adoption : a two-stage model
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 475-494
Persistent link: https://www.econbiz.de/10011743073
Saved in:
2
The digital era requires new
knowledge
to develop relevant CRM strategy : a cry for adopting social media research methods to elicit this new
knowledge
Quinton, Sarah
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 402-412
Persistent link: https://www.econbiz.de/10009781112
Saved in:
3
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green
knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
4
Determinants of reverse marketing
knowledge
transfer potential from emerging market subsidiaries to multinational enterprises' headquarters
Leposky, Tiina
;
Arslan, Ahmad
;
Kontkanen, Minnie
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10011855078
Saved in:
5
How to tackle global retail apocalypse using strategic omnichannel
management
?
Akter, Shahriar
(
ed.
);
Hossain, Tasnim M. Taufique
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012608914
Saved in:
6
The role of customer
management
capabilities in public–private partnerships
Canhoto, Ana Isabel Domingos
;
Meadows, Maureen
;
Ball, …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 384-404
Persistent link: https://www.econbiz.de/10011743026
Saved in:
7
Combined effects of franchise
management
strategies and employee service performance on customer loyalty : a multilevel perspective
Ramaseshan, B.
;
Rabbanee, Fazlul K.
;
Burford, Oksana
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 479-497
Persistent link: https://www.econbiz.de/10011976042
Saved in:
8
Chinese relationship
management
: a qualitative study of banking in New Zealand
Chai, Joe Choon Yean
;
Dibb, Sally
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011894530
Saved in:
9
Reducing employee turnover intention : a customer relationship
management
perspective
Abdullateef, Aliyu Olayemi
;
Nyadzayo, Munyaradzi Wellington
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011894567
Saved in:
10
Human resource
management
, services and relationship marketing : the potential for cross-fertilisation
Giannakis, Damianos
;
Harker, Michael
;
Baum, Tom
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
Saved in:
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