//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"Germany"
~subject:"Internationales Marketing"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Germany
Internationales Marketing
Marketing theory
Marketing management
193
Marketingmanagement
193
Firm performance
31
Unternehmenserfolg
31
Beziehungsmarketing
28
Relationship marketing
28
market orientation
27
Brand management
23
Markenführung
23
Strategic management
23
Strategisches Management
23
KMU
22
SME
22
Marketing
20
Competitive advantage
18
Consumer behaviour
18
Konsumentenverhalten
18
Wettbewerbsvorteil
18
Innovation
17
Emerging economies
13
Internet marketing
13
Online-Marketing
13
Schwellenländer
13
Innovation management
12
Innovationsmanagement
12
marketing strategy
11
New product development
10
Produktentwicklung
10
Lieferantenmanagement
9
Markenimage
9
Supplier relationship management
9
International marketing
8
B-to-B-Marketing
7
Business-to-business marketing
7
Customer satisfaction
7
Erfolgsfaktor
7
Führungskräfte
7
India
7
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Language
All
English
20
Author
All
Akaka, Melissa Archpru
1
Andriopoulos, Constantine
1
Anees-ur-Rehman, Muhammad
1
Asamoah, Emmanuel
1
Banerjee, Shubhomoy
1
Blackson, Charles
1
Buccieri, Dominic
1
Burke, Sandra J.
1
Casselman, R. Mitch
1
Cowan, Kirsten
1
Crawford, John C.
1
Crick, James M.
1
Davari, Arezoo
1
Gotsi, Manto
1
Gross, Andrew C.
1
Gyepi-Garbrah, Theophilus Francis
1
Harrison, Tina
1
Hawkins, Matthew A.
1
Hirvonen, Saku
1
Ibrahim, Essam B.
1
Javalgi, Rajshekhar (Raj) G.
1
Johnston, Wesley James
1
Laukkanen, Tommi
1
Lohan, Amanish
1
Lopez, Carmen
1
Maruyama, Masahiro
1
Mathews, Shane W.
1
Modi, Pratik
1
Mols, Niels Peter
1
Nadeau, John
1
Narayanan, Priya
1
Perks, Keith J.
1
Ratnakaram, Sunitha
1
Sahi, Gurjeet Kaur
1
Sakurai, Yuka
1
Singh, Jaywant
1
Sok, Phyra
1
Srivastava, Rajesh K.
1
Stavros, Kalafatis
1
Strutton, David
1
more ...
less ...
Published in...
All
Journal of strategic marketing
SpringerLink / Bücher
65
Journal of business research : JBR
64
Europäische Hochschulschriften / 5
57
Gabler Edition Wissenschaft
43
Lehrbuch
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
International marketing review
28
European journal of marketing : EJM
26
The journal of product & brand management
25
Journal of marketing management : MM
23
Schriften zu Marketing und Management
22
Journal of international marketing
20
Journal of the Academy of Marketing Science
20
Springer eBook Collection / Business and Economics
19
Journal of marketing communications
17
The journal of brand management : an international journal
17
Neue betriebswirtschaftliche Forschung : Nbf
16
AMS review : official publication of the Academy of Marketing Science
15
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
International business review : the official journal of the European International Business Academy
14
Journal of marketing
14
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
14
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
Journal of global marketing
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Berichte aus der Betriebswirtschaft
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
DUV : Wirtschaftswissenschaft
11
Legends in marketing
11
DUV / Wirtschaftswissenschaft
10
Hamburger Schriften zur Marketingforschung
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Marketing intelligence & planning
10
Erfurter Hefte zum angewandten Marketing
9
Marketing : ZFP ; journal of research and management
9
The journal of business & industrial marketing
9
The marketing review
9
Arbeitspapier / Institut für Marketing, Universität Mannheim
8
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
5
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
6
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
7
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
8
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
9
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
10
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->