//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"Business-to-business marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Business-to-business marketing
Marketing management
193
Marketingmanagement
193
Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
149
Konsumentenverhalten
149
Markenführung
111
Brand image
64
Markenimage
64
Customer satisfaction
52
Kundenzufriedenheit
52
Social Web
46
Social web
46
Internet marketing
42
Online-Marketing
42
Brand
40
Markenartikel
40
Firm performance
38
Unternehmenserfolg
38
Dienstleistungsqualität
33
Service quality
33
Strategic management
33
Strategisches Management
33
Marketing
31
Lieferantenmanagement
30
Supplier relationship management
30
market orientation
27
KMU
26
SME
26
Customer integration
24
Kundenintegration
24
Competitive advantage
22
Emerging economies
22
Innovation
22
Schwellenländer
22
Wettbewerbsvorteil
22
Confidence
21
Vertrauen
21
Betriebliche Wertschöpfung
19
more ...
less ...
Online availability
All
Undetermined
83
Free
4
Type of publication
All
Article
118
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
118
Aufsatz in Zeitschrift
118
Case study
2
Fallstudie
2
Aufsatzsammlung
1
Language
All
English
119
Author
All
Japutra, Arnold
3
Leenders, Mark A. A. M.
3
Manoli, Argyro Elisavet
3
Martin, Brett
3
Rahman, Kaleel
3
Weinstein, Art
3
Areni, Charles Scott
2
Bang, Nguyen
2
Ben Youssef, Kamel
2
Casidy, Riza
2
Christodoulides, George
2
Hawkins, Matthew A.
2
Leicht, Thomas
2
Lim, Weng Marc
2
Melewar, T. C.
2
Merrilees, Bill
2
Michaelidou, Nina
2
Mills, Adam J.
2
Ozuem, Wilson
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Srivastava, R. K.
2
Abbasi, Amir Zaib
1
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahn, Jiseon
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Apostolopoulou, Artemisia
1
Arrivé, Sandra
1
Asare, Anthony
1
Banerjee, Shubhomoy
1
Barnier, Virginie de
1
Bendixen, Michael
1
Bertschy, Marjorie
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business research : JBR
691
Industrial marketing management : the international journal for industrial and high-tech firms
654
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
313
Journal of retailing and consumer services
290
The journal of business & industrial marketing
258
European journal of marketing : EJM
137
Journal of business-to-business marketing
134
Psychology & marketing
122
Marketing intelligence & planning
117
Journal of marketing
114
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of marketing communications
107
Journal of the Academy of Marketing Science
105
International journal of hospitality management
103
Springer eBook Collection
100
The IUP journal of brand management : IJBRM
92
Journal of promotion management : innovations in planning and applied research
76
Research
76
Marketing letters : a journal of research in marketing
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
67
Journal of advertising research
66
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Strategic Direction
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Cogent business & management
62
International marketing review
62
Tourism management : research, policies, practice
62
Qualitative market research : an international journal
61
Business horizons
60
Journal of global marketing
59
more ...
less ...
Source
All
ECONIS (ZBW)
119
Showing
1
-
10
of
119
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mei, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
2
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
3
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
4
Digital brand content : underlying nature and rationales of a hybrid
marketing
practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
5
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
8
Houdini's magical
marketing
strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
9
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
10
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->