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~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Brand management
Deutschland
Lieferantenmanagement
Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
65
Konsumentenverhalten
65
Customer satisfaction
39
Kundenzufriedenheit
39
Marketing management
28
Marketingmanagement
28
Dienstleistungsqualität
26
Markenführung
26
Service quality
26
Social Web
24
Social web
24
Customer integration
22
Kundenintegration
22
Supplier relationship management
21
Brand image
19
Markenimage
19
Betriebliche Wertschöpfung
16
Value creation
16
Confidence
15
Internet marketing
15
Online-Marketing
15
Vertrauen
15
Brand
14
Customer value
14
Kundenwert
14
Markenartikel
14
Einzelhandel
12
Retail trade
12
Structural equation model
11
Strukturgleichungsmodell
11
relationship marketing
10
Online retailing
8
Online-Handel
8
Strategic management
8
Strategisches Management
8
E-commerce
7
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43
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Article in journal
Übersichtsarbeit
Aufsatz in Zeitschrift
44
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1
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1
Fallstudie
1
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English
44
Author
All
Japutra, Arnold
3
Simkin, Lyndon
3
Frazer, Lorelle
2
Gupta, Samir
2
Polonsky, Michael J.
2
Thaichon, Park
2
Abbasi, Amir Zaib
1
Ahmad, Bilal
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Beldona, Srikanth
1
Bertschy, Marjorie
1
Bilgihan, Anil
1
Biraghi, Silvia
1
Bozkurt, Sıddık
1
Brooks, Simon
1
Canniford, Robin
1
Carlson, Jamie L.
1
Chai, Joe Choon Yean
1
Chen, Cheng-Hao Steve
1
Chen, Junsong
1
Daukseviciute, Irena
1
Desbordes, Michel
1
Dibb, Sally
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Fabrize, Robert
1
Fernandes, Teresa
1
Fink, Robert C.
1
Foroudi, Pantea
1
Gaganpreet Singh
1
Gambetti, Rossella
1
Goyal, Anita
1
Graffigna, Guendalina
1
Hatten, Kenneth J.
1
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Published in...
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
224
Journal of business research : JBR
215
Journal of retailing and consumer services
114
The journal of business & industrial marketing
112
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
50
Journal of business-to-business marketing
41
Journal of marketing
37
Journal of the Academy of Marketing Science
37
Marketing intelligence & planning
35
Asia Pacific journal of marketing and logistics
33
Cogent business & management
31
The journal of services marketing
30
Psychology & marketing
29
European journal of marketing : EJM
28
International journal of internet marketing and advertising : IJIMA
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
28
Journal of promotion management : innovations in planning and applied research
25
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
International journal of contemporary hospitality management
24
The service industries journal
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of hospitality marketing & management
22
Jahrbuch der Absatz- und Verbrauchsforschung
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of travel and tourism marketing
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
The international journal of bank marketing : IJBM
19
Marketing : ZFP ; journal of research and management
18
Die Bank
17
Journal of marketing analytics : JMA
17
Journal of marketing management : MM
17
Services marketing quarterly
17
Business horizons
16
European journal of marketing
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Service business
16
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Source
All
ECONIS (ZBW)
44
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44
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1
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
2
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
3
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
4
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
6
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
7
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
8
Chinese relationship management : a qualitative study of banking in New Zealand
Chai, Joe Choon Yean
;
Dibb, Sally
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011894530
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
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